Some brands sell outfits. We sell identity crises — soft, wearable ones.

House of Delulu is for the ones who laugh through spirals, romanticize chaos, and feel too much (and post about it anyway). Every design captures a delusion you didn’t know was universal. Every tee is a safe space for the gloriously unhinged.

This brand didn’t come from a master plan. It came from the in-between — that strange little space where everything feels like it’s falling apart, but no one can really tell. I wanted to stop hiding the mess. I wanted to turn the overthinking, the plot twists, the cringe decisions… into something I could wear. And maybe, help someone else feel seen in the process.

For the girlies with too many feelings and too little patience. For the ones who restart from scratch and call it a rebrand. For anyone who heals by laughing — loudly, dramatically, and sometimes in a really soft t-shirt.

No lies. Just emotionally unstable slogans you can wear.

Made in Canada. Come spiral with us.